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MICROPLASTIC MADNESS tells the story of 56 fifth graders from Red Hook, Brooklyn (NYC) - a community on the frontline of Climate Change - whose actions on plastic pollution morph into extraordinary leadership and scalable victories. Their inspiring narrative conveys an urgent, accessible message of informed action and hope. is working creatively with youth to achieve zero waste, climate-smart school communities and a plastic free biosphere, by merging citizen science and civic action with media production and the arts. Students in our programs, primarily from lower income communities of color, provide an urgently needed voice to the environmental movement by taking on leadership and advocacy roles and bridging the connection between zero waste and the climate crisis.

To scale up our plastic free educational outreach, we produced the award winning movie, MICROPLASTIC MADNESS, a springboard for youth action with schools as hubs for change. The movie tells the story of 56 fifth graders from Red Hook, Brooklyn, NYC - a community on the frontline of the Climate Crisis - whose action on plastic pollution morphs into extraordinary leadership and scalable victories. The movie, toolkit, and impact campaign link youth activism to two of the most critical issues of our time, plastic pollution and the climate crisis, ending with positive take action message.

My Events

Microplastic Madness - student EPA ban rally at NY City Hall

MICROPLASTIC MADNESS - free family virtual screening and Q+A w/ Dr. Chelsea Rochman June 06 2020 @ 3:00 PM - 5:15 PM


For World Oceans Day, Cafeteria Culture is excited to host a free family screening of our award winning movie, MICROPLASTIC MADNESS (76 minutes). Be inspired by Brooklyn youth to take plastic free action! This virtual (simultaneous) screening will be followed by a Q+A with ecotoxicologist, Dr. Chelsea Rochman, PhD, who is featured in the movie, and the movie's co-directors, Atsuko Quirk and Debby Lee Cohen.

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